The Reptilian Brain - The Decision Maker by Glen Hellman

In case you missed it, here's the talk on YouTube.

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The human brain is the result of 300 million years of evolution. Yet the part of the brain that makes us human has existed for only 100 thousand years. Our cerebral cortex plays a small role in the human decision making process. Yet when trying to influence people we spend most of our time pitching to the wrong part of the brain.  Learn the 5 techniques to pitch to the decision maker... the reptilian brain. 

Hosted by Mr. Cranky himself, Glen Hellman